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Successful implementation of crossbase PIM at Günther Spelsberg GmbH & Co. KG

With crossbase, we have raised the quality of our product data to a new level and significantly reduced the effort for data provision, translation and production of print media.

Ilka Werkshagen
Marketing and Project Manager PIM, Günther Spelsberg GmbH & Co. KG

Schalksmühle, 17.05.2021: Günther Spelsberg GmbH + Co. KG, headquartered in Schalksmühle, is one of the leading international manufacturers in the electrical industry in the fields of electrical installation and enclosure technology. The broad product portfolio includes junction boxes, terminal block and meter housings as well as industrial and empty housings.

Central functions of the solution

Effective data migration and management thanks to flexible data model

Based on the crossbase standard software, a standard PIM, MAM and crossmedia solution was implemented for Spelsberg. In the process, the existing Mediando PIM system was also replaced and the data migrated. The items are now created in crossbase with master data and country-specific prices. For this purpose, they are classified using an inheritance concept in the product structure.

The flexibility of the crossbase data model is demonstrated, for example, by the fact that the product data of junction boxes with different numbers and sizes of terminal entries can be mapped in a clear and structured manner. A packaging structure makes it possible to carry logistics data in the context of packaging and item, including packaging-dependent EAN codes, weights, dimensions and packaging quantities. The integrated MAM system manages product photos, drawings, application and assembly images, pictograms and certificates, and automatically generates other image formats.

Comprehensive Channel Output Management for print, online and e-commerce

Respective sales channels are maintained in order to use products in the printed catalogs and online media in over 10 countries. A central role is played by the seamless connection with the crossbase API server to TYPO3 (online catalog and product finder) and the configurator. The configurator was developed by Resolto Informatik GmbH in order to be able to assemble enclosure systems visually and without errors and then generate dimensionally accurate CAD drawings.

In addition, BMEcat catalogs with the standard classification ETIM for over 10 countries are automatically generated and the platform ausschreiben.de with the interface format GAEB is connected. The country-specific catalogs with over 600 pages, which consist of product pages with a modular structure and editorial pages with a free layout, are produced with database support and automated with the crossbase print engine. More than 50 people from marketing, product management and development from different countries are involved in this process. Currently, workflow tasks and reports are being defined to support data maintenance in order to further optimize the maintenance process and data quality.