CERATIZIT Deutschland GmbH (formerly WNT Deutschland GmbH) is a sales organization operating throughout Europe and supplies small and medium-sized companies with cutting and precision tools. WNT was founded in 1987 as a model of a revolutionary sales and support concept near Kempten in order to respond to technical developments in the machining industry in a practical way. WNT has been part of the CERATIZIT group of companies since 2002 and the company was renamed in 2018. CERATIZIT is active in 19 European countries with subsidiaries.

Based on the standard software crossbase, a PIM, MAM and cross-media solution was implemented for CERATIZIT Deutschland GmbH (formerly WNT Deutschland GmbH) that was adapted to the individual requirements. The starting point is the interface to SAP. All sales items, including logistics data, are transferred to the PIM system via this connection and regularly posted. The SAP data is mapped in the PIM system with extensive technical functions, enriched with product links, images, documents, CAD data and texts and mapped in various market- and media-specific product views. These include, for example, the main catalog (consisting of 10 sub-catalogs) with over 1,900 pages and the extensive eShop "Toolingcenter". All these media are produced in specific languages.

A special feature of the eShop is the guided search. It enables a feature-based search and provides a display of the cutting data as a result. The complex product tables of the print catalog in the segment area are generated on the basis of individual data logic, sometimes over several pages with automatic pagination.

The translations are efficiently controlled with crossbase.trans and RWS Trados and are available shortly after completion of the German catalog. More than 10 language mutations are generated in the shortest possible time. Shortly before printing, the country-specific price data is automatically inserted in a price run.