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/ Requirements / Industries / Consumer Goods

Requirements for a PIM system: Consumer goods

In the consumer goods sector, emotional appeal, well thought-out product presentation and cross-channel visibility count. A powerful PIM system ensures that products are convincing wherever customers make decisions.

Illustration of a sales scene in a store: A woman with a shopping bag is standing at a sales counter and talking to a sales assistant. Shelves with products can be seen in the background. The scene depicts a shopping experience in stationary retail and symbolizes the consumer goods sector.

The requirements for product data management in the consumer goods sector are particularly diverse: information must not only be correct, but also visually appealing and emotionally appealing - whether for web stores, marketplaces such as Amazon, print catalogs or digital sales documents.

 

A PIM system supports manufacturers and retailers in consistently using all sales channels and preparing content for specific target groups - including texts, images, videos, attributes and much more. Cross-selling functionalities can also be implemented in a targeted manner by referencing suitable or complementary products. This creates a networked product environment that can increase both customer loyalty and sales. Interfaces to store systems, marketplaces and print solutions make central administration the basis for successful product communication.

Key benefits for your industry

  • Management and description of products with images, texts, etc.
  • Illustration of various standard packaging variants
  • Creation of creative documents in InDesign with database content
  • Referencing of similar products or accessories
  • Reporting with flexibly configurable exports
  • Data provision for store systems and portals
  • Assortment creation with seasonal validity