Requirements for a PIM system: Consumer goods
In the consumer goods sector, emotional appeal, well thought-out product presentation and cross-channel visibility count. A powerful PIM system ensures that products are convincing wherever customers make decisions.

The requirements for product data management in the consumer goods sector are particularly diverse: information must not only be correct, but also visually appealing and emotionally appealing - whether for web stores, marketplaces such as Amazon, print catalogs or digital sales documents.
A PIM system supports manufacturers and retailers in consistently using all sales channels and preparing content for specific target groups - including texts, images, videos, attributes and much more. Cross-selling functionalities can also be implemented in a targeted manner by referencing suitable or complementary products. This creates a networked product environment that can increase both customer loyalty and sales. Interfaces to store systems, marketplaces and print solutions make central administration the basis for successful product communication.