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/ Requirements / Corporate Divisions / Management

Requirements for a PIM system in management

Print, website, online store - content must be convincing on all platforms. A central, media-neutral database creates the basis for this: it bundles information, simplifies processes and ensures consistent communication on all sales channels.

Holger Geck, Head of Marketing and Product Data Management at Gust. Alberts, smiles into the camera. He has short, gray-blond hair and a short beard. He is wearing a white shirt and a dark jacket. A curved wave shape in white, light blue and dark blue can be seen in the background.

Many companies are facing the challenge of adapting their communication and sales processes to the changing expectations of their customers - especially with regard to digitalization and e-commerce.

 

Managing directors want to ensure that their company remains competitive and fit for the future in the long term. Marketing managers are confronted with a growing number of sales channels, increasing internationalization and the desire for individualized communication. At the same time, they need efficient tools for creating and maintaining print and online media. Project managers attach great importance to transparent, reliable planning processes and flexible customization options, even with standard software. IT managers, on the other hand, focus on smooth, fully automated data exchange, simple integration into existing systems and high availability and stability.

 

crossbase offers a central, powerful solution for all of these requirements, which optimally supports collaboration between the different areas of the company.

"With crossbase, our projects are implemented in a targeted manner. Our contacts are easy to reach and the crossbase team offers exceptional support overall."

Günther Rossdeutscher

Managing Partner (CEO),
asecos GmbH

"With crossbase, we can relax and supply our markets, languages and sales channels with print and online media."

Wolfgang Maier

Marketing Manager
LEUCO AG

"At crossbase, I appreciate the systematic project approach, but above all the reliable support and flawless operation."

Holger Geck

Head of Marketing and Product Management
Gust. Alberts GmbH & Co KG

Advantages for management

A fully integrated database with PIM, MAM and CMS

Media such as online, print, e-commerce and CAD/BIM are created for all countries, languages and target groups with just one database - saving resources and without complex interfaces.
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Service makes the difference

Consulting, implementation and project management are carried out by a personal contact who will continue to support you after the project. You can rely on a proven process model and guaranteed response and troubleshooting times.

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Investment security as the basis for a long-term partnership

crossbase is a solidly growing, owner-managed company with top ratings, high staff consistency and customer satisfaction. The crossbase solution provides you with a central knowledge database for corporate and product communication.

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Central installation with access from all locations

The crossbase standard software with web server, API server and included database license fits seamlessly into the existing IT landscape. Standard technologies from Adobe, Oracle and Microsoft are used.

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Seamless connection to the ERP system

crossbase offers an easily customizable, universal bidirectional interface for article creation and data exchange with the ERP system.

More about the ERP interface