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/ Requirements / Corporate Divisions / E-commerce and Sales

Requirements for a PIM system in e-commerce and sales

Efficient product data management is the key to success in digital sales. With a powerful e-commerce solution, up-to-date product information can be managed centrally and made available for store systems, trading partners, marketplaces or sales documents at the touch of a button - media-compatible, automated and in the highest quality.

Wolfgang Maier, Head of Marketing at LEUCO, looks friendly into the camera. He is wearing distinctive dark glasses, a white shirt with an open collar and a dark jacket. His short hair is mottled gray.

In modern e-commerce, it is crucial to provide product data quickly, accurately and across all media. A powerful PIM system forms the basis for efficiently managing structured product information and preparing it for different output channels. Electronic catalogs in BMEcat, ETIM or Excel format can be configured on a customer-specific basis and automatically transmitted to trading partners and portals.

 

For online stores, the API connection via REST services enables direct access to the centrally stored product database, which guarantees seamless integration into existing store systems. At the same time, sales teams have easy access to up-to-date content for presentations and offers - directly in Word, Excel or PowerPoint. With an end-to-end e-commerce solution, digital sales processes can be sustainably optimized and time-to-market significantly accelerated.

"With crossbase, I can relax and supply our markets, languages and sales channels with print and online media."

Wolfgang Maier

Marketing Manager
LEUCO AG

Advantages for e-commerce

E-commerce with BMEcat, ECLASS, ETIM, Datanorm, Gaeb, Excel & Co.

With crossbase, electronic catalogs can be configured and managed on a customer-specific basis with product range, product data and prices. These can then be automatically made available to retail partners and portals in Excel and XML formats.

More about data export

Connect store systems directly to the crossbase database via API server

Store systems can access the crossbase database directly via the API server using REST services. This means that any product information can be retrieved quickly and easily and transferred to third-party systems.

More about the API server

The Office connection as a supplier for Word, Excel and PowerPoint

The Office tool provides up-to-date images, text and product data for Word documents, Excel lists and presentations. These can be easily inserted into the Office programs in a media- and language-specific manner.
More about the Office connection