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/ Success Stories / Julius Blum

blum and crossbase:
Innovative data management in the furniture industry

blum uses crossbase as a PIM, MAM and cross-media solution for customized product information and international market presence.

With the crossbase software solution, all product information is maintained centrally in one place. This simplifies the production processes for the media to be created and ensures that the data source is always up-to-date.

Julius Blum GmbH is an internationally active supplier to the furniture industry. Over 60 years of success have turned Blum into an international company that manufactures hinge, flap and pull-out systems, primarily for kitchens.

Julius Blum GmbH

Building materials and components

Contact:

Hans-Peter Rapp

Marketing E-Services, Data and Translations

Phone: +43 5572 3880-174

hans-peter.rapp@blum.com

Industry: Building elements, fittings, building materials, building installations
Sales category: over € 1 billion
ERP system: SAP
Höchst/Bregenz (Austria), Rumilly (France), Stanley, NC (USA)

Based on the crossbase standard software, a PIM, MAM and cross-media solution tailored to the individual requirements was implemented for Julius Blum GmbH. The starting point is the interface to the IBM host. All sales items, including technical data, are forwarded to the PIM system via this connection. The data is updated nightly. Defined workflow events are also triggered in the event of new or changed articles.


The host data is enriched with extensive images, documents and texts in the PIM system and mapped in various market and media-specific product views. These include, for example, the POIS online product information system, the MAIS online marketing information system and the 700+ page product catalog, which Blum produces for over 25 countries.


The solution is rounded off by a linked translation system and the output of electronic catalogs in BMEcat format for trading partners.