New online store at Weyland Steiner with API connection to crossbase-PIM

Thanks to the flexible data provision and transfer of the PIM data via API server into the Shopify system, we were able to implement the e-commerce project in the shortest possible time. In addition, the provision of product information of the highest quality and up-to-dateness optimally supports our customers in their product selection.

Dominik Fimberger
Marketing / advertising / e-Commerce, Weyland Steiner Handwerks- & Industriebedarf GmbH & Co KG

03-22-21, Bergheim: Weyland Steiner is a modern technical wholesale company with headquarters in Bergheim/Salzburg and offers a wide and attractive product range in professional quality for trade, industry and construction. Weyland Steiner offers successful and individually designed logistics concepts from procurement and warehousing to delivery for customers in a wide range of industries. Today, more than 250,000 items are stored on an area of 50,700 m². The company's own fleet of vehicles, combined with sophisticated logistics, ensures an average delivery time of 24 hours.

Central functions of the solution

Connection of Shopify with the API server

In order to be able to introduce a new e-commerce system in a timely manner, the choice fell on Shopify. On the one hand, this store solution offers a large and sophisticated range of functions, and on the other hand, it can be easily populated with data from crossbase's PIM system via API connection. For this purpose, product data in the form of XML texts, attributes, image data, documents, etc. are transferred from the PIM to the Shopify system using the existing Shopify API and are synchronized and updated nightly. As a result, customers always receive up-to-date product information from the PIM system when selecting products.

Connection configuration details

For the setup, the Shopify API was accessed with different endpoints. For product information matching and delta checking, the Shopify ID was transferred to crossbase's PIM system.

Inherited product data (e.g. attribute assignments) are combined for data transfer. The attribute assignments that are the same for all items in an product group are output as list text for the product group. The differing assignments, on the other hand, are listed as "options" to the matching items in the group.

Navigation is built manually by Weyland Steiner in the Shopify system. The products from the PIM system are then dynamically sorted into the navigation structure during matching using "keywords" (designation texts of the marketing structure nodes at which the product is referenced).

Solution details

Online Catalog

The application modules and further information

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