Günther Spelsberg GmbH + Co KG, headquartered in Schalksmühle, is one of the leading international manufacturers in the electrical industry in the fields of electrical installation and enclosure technology. Its broad product portfolio includes junction boxes, terminal blocks and meter enclosures as well as industrial and empty enclosures.

A PIM, MAM and cross-media solution was implemented for Spelsberg based on the crossbase.pim standard software. The existing Mediando PIM system was also replaced and the data migrated. The items are now created with master data and country-specific prices in crossbase. To do this, they are classified in the product structure using an inheritance concept. The flexibility of the crossbase data module is demonstrated, for example, by the fact that the product data of junction boxes with different numbers and sizes of clamping inserts can be mapped in a clear and structured manner. A packaging structure makes it possible to carry logistics data in the context of packaging and items, including packaging-related EAN codes, weights, dimensions and packaging quantities. The integrated MAM system is used to manage product photos, drawings, application and assembly images, pictograms and certificates and to automatically generate additional image formats.

In order to be able to use products in printed catalogs and online media in more than ten countries, the corresponding sales channels are maintained. A central role is played by the seamless connection with the crossbase API server to TYPO3 (online catalog and product finder) and the configurator. The configurator was developed by Resolto Informatik GmbH to enable the visual and error-free assembly of enclosure systems and the subsequent generation of dimensionally accurate CAD drawings.

In addition, BMEcat catalogs with the standard classification ETIM are automatically generated for over ten countries and the AUSSCHREIBEN.de platform is connected with the GAEB interface format. The country-specific catalogs, with over 600 pages, which consist of product pages with a modular structure and editorial pages with a free layouter, are produced with database support and automated with the crossbase.layout. More than 50 people from marketing, product management and development from different countries are involved in this process. Workflow tasks and reports to support data maintenance are currently being defined in order to further optimize the maintenance process and data quality.