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/ Success Stories / Porsche Lifestyle

Porsche Design and crossbase:
Individual and convincing

Porsche Design uses crossbase as a PIM, MAM and cross-media solution with an individual maintenance interface.

With the crossbase software solution, all product information is maintained centrally in one place. This simplifies the production processes for the media to be created and ensures that the data source is always up-to-date.

Porsche Lifestyle GmbH & Co KG ("Porsche Lifestyle Group") is a subsidiary of Porsche AG. It was founded in 2003 and is based in Bietigheim-Bissingen. Under the umbrella of Porsche, three brands join forces in the Porsche Lifestyle Group: Porsche Design, Porsche Lifestyle and Studio F. A. Porsche.

Porsche Design Group

Consumer goods

Contact:

N/A

Industry: Promotional items, accessories, gifts
Sales category: 100 to 250 million €
ERP system: SAP
Ludwigsburg (Germany)

Based on the crossbase standard software, a PIM, MAM and cross-media solution adapted to the individual requirements was implemented for the Porsche Lifestyle Group.



The product data is maintained in a clear product hierarchy and mapped according to the business logic of the Porsche Product Life Cycle in the development, sales and archive phases.



The products are enriched with extensive technical features, images, documents and continuous text. This is supported by a comprehensive authorization concept that controls access rights down to field level.



A special feature is the product maintenance developed by crossbase specifically for Porsche Lifestyle. A dedicated search mask, which is closely integrated into the organizational processes, and a dedicated editing mask allow users to edit the highly change-intensive data quickly and with guidance. In addition, an intelligent Excel connection enables suppliers to be integrated into the data maintenance process. Other important administrative functions include product range management and the option of versioning product features. This makes it possible to carry out key date-related updates fully automatically.



Another maintenance function is the ability to display missing data user-specifically at the touch of a button. Mandatory fields and product responsibilities are defined for this purpose, which are evaluated via the search mask.



The system is rounded off by up-to-date API interfaces to Microsoft Dynamics, the MSPOS (POS system) and the web stores, as well as a calculation module: With just a few calculation entries, dependent costs, prices and contribution margins are calculated in the background. The formulas and constants required for this can be easily adapted and expanded in crossbase.