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/ Success Stories / Meffert

Meffert and crossbase:
A colorful mix

Meffert uses crossbase as an individual PIM, MAM and cross-media solution with an Infor LN interface.

"Thanks to a comprehensive data interface to our ERP system InforLN, a high degree of automation was achieved in the creation of technical data sheets. The use of the crossbase solution leads to noticeable time and cost reductions."

Raphael Hoppenthaler

IT Coordinator/Administrator, Meffert AG Farbwerke

Meffert AG Farbwerke is a leading German manufacturer of paints, coatings, plasters and building protection products. Founded in 1947 and headquartered in Bad Kreuznach, the company is independent and family-owned. It has six German and five international production

production sites. The Meffert AG brands include düfa, ProfiTec, Dinova and Tex-Color.

Meffert AG Farbwerke

Building materials and components
The company logo of Meffert AG Farbwerke

Contact:

Benjamin Wolf

Head of Product Management

Phone: +49 671 870-0

Industry:: Building elements, fittings, building materials, building installations
Sales category:: 251 to 500 million €
ERP system: infor LN
Bad Kreuznach (Germany)

A customized PIM, MAM and cross-media solution with an Infor LN interface was implemented for Meffert AG on the basis of the crossbase standard software. More than 30,000 articles, including assignment to product hierarchy, recipe structure and brand structure, are updated daily via the XML interface from the ERP system Infor LN. This includes PIM-relevant commercial master data and technical recipe data.


Marketing-oriented product information is added during the data maintenance process. An important function is the ability to maintain suitable primers in an individual substrate structure and to determine specific process instructions for these in the context of the building substrate.


The integrated MAM is used to manage and link product photos, application photos, pictograms, signets and graphics as well as various document types. The graphics converter can be used to automatically convert source files into predefined target formats. Texts are automatically generated from templates with assigned document modules. Similar formulations are standardized in order to achieve a high degree of reusability.


In order to be able to use articles as standard articles in the printed catalogs and online catalogs, these are referenced in marketing-specific product views for the corresponding country and brand-specific sales channels.


The aim is to produce all print media database-supported and automated with Adobe InDesign. For the website, especially the online catalog, data is to be provided via API server (REST/JSON). In addition, data in the form of Excel and XML is to be provided for e-commerce. Internally, the information is to be distributed for all employees to use in MS Office.