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Herby Tessadri
Sales Manager and Authorized Signatory
Current data in the Weyland Steiner online store
Weyland Steiner has implemented its online store with a seamless API connection to the crossbase.pim system. This solution makes it possible to integrate product information directly and efficiently into the shop, ensuring that the data is up-to-date and consistent.
Thanks to the flexible provision of data and transfer of the PIM data to the Shopify system via an API server, we were able to implement the e-commerce project in a very short time. The provision of product information of the highest quality and up-to-dateness optimally supports our customers in their product selection."
Dominik Fimberger
Project Manager
Weyland Steiner Handwerks- & Industriebedarf GmbH & Co KG
Initial situation
As product features were sometimes maintained in both systems or only on one side, the first challenge in data maintenance was to keep the data up-to-date and consistent.
After the merger of Weyland Steiner and Schmidt's, the product information was to be provided from a common system, as the product range largely overlapped. The requirement to always provide up-to-date and consistent product information from two systems was to be met by introducing a central PIM system.
Procedure
Shopify was chosen as the e-commerce platform to optimally provide the product data. The product data - from XML texts and attributes to images and documents - is transferred from the crossbase.pim system via the existing Shopify API and automatically updated twice a day. A delta check is used to check in advance which data has changed. Only the changed product information is transferred again. This means that customers always receive up-to-date information directly from the PIM system when making their product selection in the online shop.
Two separate shops were created for the different target groups: one for Weyland Steiner and one for Schmidt's, each with specific product ranges. The data export, which comprises around 100,000 items, takes around 90 minutes.
Inherited product data (e.g. attribute assignments) is summarized for data transfer. The attribute assignments that are the same for all items in an item group are output as list text for the item group. The different assignments, on the other hand, are listed as "options" for the matching items in the group.
The navigation structure of the online store is set up manually in the Shopify system. Keywords are used to dynamically sort the products from the PIM system into the navigation.
Result
With the crossbase solution, Weyland Steiner can always offer its customers up-to-date and reliable product data in the Shopify shop. The smooth integration ensures improved data consistency and an ease-of-use shopping experience.
The advantages of the solution
About Weyland Steiner
Weyland Steiner is a modern technical wholesale company based in Bergheim/Salzburg and offers a wide and attractive range of professional-quality products for trade, industry and construction. From procurement and storage to delivery, Weyland Steiner offers successful and individually designed logistics concepts for customers in a wide range of industries. Today, more than 250,000 items are stored in an area of 50,700 m². The company's own fleet of vehicles, combined with sophisticated logistics, ensures an average delivery time of 24 hours.
Find out more about how Weyland Steiner uses the possibilities offered by crossbase: