/ Knowledge / Blog / Marketing meets engineering: Providing CAD and BIM data efficiently with PIM

Marketing meets engineering - how PIM can support CAD and BIM requirements

Thomas Kern
10.02.2026
6 min.
BIM, CAD | Data exchange
With this blog post, I would like to address manufacturers of multi-variant, technical products that are installed in systems and buildings. In addition to product data, texts, images, documents, etc., CAD drawings are crucial to the sale of components in mechanical engineering, electrical engineering and buildings.
Designers, architects and planners require 3D CAD files from the manufacturer in common exchange formats (STEP, SAT, DWG, DXF) or for direct use in their CAD or BIM system. Ideally, the designer or architect can insert the CAD file directly into their system. Other outputs are also welcome, such as dimension sheets and 3D PDFs.

Conclusion

The provision of CAD and BIM data is indispensable for manufacturers of components in a competitive environment. The interaction between PIM, which is located in marketing, and the CAD component catalog, which is located in design, results in synergies for the data maintenance process. For BIM, the interface to the PIM is even a MUST, as the geometry data must be enriched with PIM data.

Thomas Kern is Managing Director and founder of crossbase. He came up with the idea for the software and has more than 25 years of experience in PIM, MAM, print, e-commerce and everything that goes with it. As a mechanical engineer specializing in applied computer science, he can therefore provide our customers from industry with comprehensive advice.

 

He also advises new customers on the introduction of crossbase and is responsible for project management. His main areas of expertise in the projects are analysis, data model and ERP interface.

He also shares this knowledge with you in our blog and is happy to answer your questions:
t.kern@crossbase.de

I look forward to a personal conversation with you at
.


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