Sinn Spezialuhren and crossbase - a central platform for all marketing content
Using crossbase, Sinn Spezialuhren has consolidated scattered databases into a central PIM solution. The result: improved accessibility of product and marketing information, efficient management of complex product variants, and a reliable data foundation for the online store and other distribution channels.
Video Transcript
Annalena Gunther (Marketing/Communications, Sinn Spezialuhren): We implemented the PIM system primarily from a marketing perspective because we had folder structures that had evolved over time, where all our images, texts, and marketing content were stored.
Stefanie Löwe (crossbase Application Consultant): Sinn had a completely decentralized data situation. They spent a lot of time simply searching for information, images, and texts.
Annalena Gunther: And we simply wanted to have a central platform where we could store all our marketing content in a unified way.
Stefanie Löwe: And thereby simply ensure better findability in the future.
Annalena Gunther: From the very beginning, we felt that crossbase understood us best – we were positively surprised by the way they addressed our needs and requirements. The first demo system was set up directly with data we provided, so we could see right away, in a practical way, what the finished system might look like. What we like about the crossbase solution is that it can be tailored so individually to each customer and to us as well.
Our watches are complex, and what sets us apart is that we can make all our watches customizable. For most models, customers can choose from a wide range of straps and clasps. This, of course, makes the database particularly complex. All of this must be accurately mapped in the PIM and made available accordingly for other output channels, such as the online store.
Stefanie Löwe: Yes, that’s definitely a challenge.
Annalena Gunther: In our collaboration with crossbase, we really appreciate the collegial – and, yes, almost friendly -- exchange and cooperation. You really get the feeling that, over the course of the project, we've grown closer as a team and are truly working toward a common goal.
Stefanie Löwe: The workshops always have a relaxed, friendly, and often humorous and fun atmosphere, yet they're always very, very productive and ultimately successful.
Annalena Gunther: That's what makes this collaboration so special and brings a sense of fun to the project. We appreciate having a dedicated team that we can reach at any time – a team that now knows our products very well and regularly offers suggestions on their own initiative.
Stefanie Löwe: You can tell that the people are passionate about their product. You can see that, on the one hand, in the quality of the watches, the materials used, and the details. And that's what makes it so unique – something I haven't experienced yet in other client projects.
Annalena Gunther: We'll definitely recommend crossbase – simply because, in my opinion, as a system provider, they're a great fit for us and certainly for many other clients as well. With crossbase, you really feel like you've implemented the right PIM system.