Coltène and crossbase – Trust for Over 10 Years
How can product information be delivered consistently and efficiently worldwide? In this video, Coltène explains how crossbase, as a central PIM system, optimizes product communication, accelerates marketing processes, and supports collaboration over the long term.
Video Transcript
Herby Tessadri (Founder and Sales Director at crossbase): We develop PIM systems. We build them and then support our customers as they put them into operation. PIM systems are designed to help customers optimize their product communication.
Dr. René Wieczorek (Marketing Manager, IT Backbone Systems, Coltène): crossbase enables us to maintain all marketing-related data in a consistent, traceable, and reliable manner and deliver it to customers via freely configurable output channels.
Coltène is a leading manufacturer in the field of dental medicine. We focus on the field of dental improvements - which includes dental fillings and endodontic treatments.
We also have a very strong presence in the treatment auxiliaries sector. This includes cotton rolls and everything a dentist needs for successful treatment. In addition, there is infection control, which covers sterilization and hygiene.
Herby Tessadri: These days , sales success depends largely on the quality of product presentation. A company operating globally can no longer manage to maintain this information manually at the required level of quality.
Dr. René Wieczorek: While manually creating content for around 3,000 items would likely take a week, with the PIM system we only need one to three hours.
Herby Tessadri: This significantly boosts sales success and highlights just how much a PIM system supports a company.
Dr. René Wieczorek: You quickly get a feel for how collaboration with external partners works. crossbase is proactive and trustworthy, and their project management is professional. You can bring a problem to crossbase, sit back, and know that it will be resolved. I really appreciate that. I can always count on crossbase.
Herby Tessadri: Generally speaking, we have a very collegial relationship with our clients. We cultivate long-term client relationships - including with Coltène. The interaction is friendly; we’re on a first-name basis with our clients, and this sometimes leads to personal connections as well.
Dr. René Wieczorek: I can’t identify any drawbacks in the implementation or, in particular, in the support provided by our contacts at crossbase. I couldn’t imagine a better solution. The current implementation and our current status are perfect for us.