GAEB-Interface to at Gebr. KEMPER GmbH Co. KG

Olpe, Germany, 22/07/2016: Gebr. KEMPER GmbH + Co. KG is an independent, standalone family-owned company rich in tradition, which since its founding in 1864 has grown to become a modern brand with high international esteem. KEMPER is one of the world's most respected specialists for precise and high-quality non-ferrous metal products and semi-finished metal products. KEMPER has 7 subsidiaries in Europe, North America and Asia. More than 800 employees work in the three business areas of building technology, casting technology and rolled products.

KEMPER has been using crossbase as a PIM, MAM and cross-media solution for many years. In addition to this, KEMPER is represented on the online platform, which it has maintained manually up until now. In order to automate this sales channel, an additional data interface has been added to the solution. This uses the electronic data exchange format GAEB XML, which is popular in the construction industry.

Central functions of the solution as an online database for the construction industry

On the online platform manufacturers from all trades of the construction industry can publish tender texts for free download. The portal is a contact point in the building industry for all partners involved, e.g. architects, to obtain planning data in various output formats such as GAEB XML, GAEB 90, PDF, DOC, RTF, text, DATANORM 5 and ÖNORM. Almost all considerable AVA and craftsman programs can process these output formats and/or have an interface to

Automatically generated tender texts

KEMPER uses the platform to distribute invitations to tender and product images. As invitations to tender are highly structured and text components are repeated, text templates are created in the PIM to generate these texts in multiple languages. This not only reduces the amount of manual work required by over 90%, as only the text modules are assigned to the products, it also improves the quality of the texts, as they are structured consistently.

The GAEB interface

Since the structures for XML formats can be configured flexibly, crossbase works with a wide range of formats. This means that every format can be flexibly configured by the user in relation to the content (using XML mapping).

The data for is supplied in the standard format GAEB DA XML, for example. The specifications, including image and text data, are therefore exported. More extensive information that cannot be incorporated in the standard GAEB DA XML format (e.g. comments, attachments and links) are transported via a further XML format specific to 

Solution details

Website | Online catalog

The application modules and further information

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