As a modern tool supplier, KS Tools SAS, based in Mommenheim (France), offers current problem solutions and intelligent tools for industry, the automotive sector and trade in more than 60 countries. The comprehensive product range includes wrenches, screwdrivers, pliers, electricians' tools, automotive tools, construction tools and pneumatic tools.

A standard solution for PIM and cross media publishing was implemented for KS Tools SAS on the basis of the crossbase.pim standard software. The product data is maintained in a clear product hierarchy. The sales items available in the ERP, including parts lists and price data, are regularly posted in crossbase. In addition, periodic data is transferred from KS Tools Germany on the basis of BMEcat. The products have an intersection, but are partly different.

The data is then enriched with extensive technical features, images, documents and texts and mapped in various market and media-specific product views. These include the catalogs and target group-specific brochures produced independently by KS Tools SAS.

In addition, the product information is displayed on the website with webshop (CMS: Magento), which is connected via an API server. This guarantees up-to-date information at all times and greatly simplifies data maintenance. This maintenance is supported by the automatic generation of marketing texts from text modules. This leads to uniformly structured texts and minimizes the translation workload.

The solution provides a high benefit for sales by outputting electronic catalogs in BMEcat format for trade partners and portals. The next step planned is to connect dealers and distributors via API.