Requirements for a PIM system in the marketing sector
Print, web, video - strong brands need consistent content. A central database simplifies maintenance, strengthens the brand image and enables campaigns to be implemented efficiently across all media.
Graphic designers, media designers, web content managers and agencies face a variety of challenges in media production: Content must be created quickly, in line with the brand and across all media - while at the same time growing in complexity due to multilingualism, numerous output channels and individual market requirements.
What is needed is a central solution for efficient content management that supports creative processes and significantly reduces manual effort through automated workflows. Important factors here are the simple maintenance and conversion of media, consistent corporate design, clearly defined authorization concepts and flexible interfaces to third-party systems. This is the only way to achieve seamless collaboration across departmental and company boundaries - for a media-neutral, efficient and future-proof implementation of print and online media.
We wanted to achieve a result quickly and prepared the implementation well. In collaboration with crossbase, we formulated our expectations, implemented the solution and achieved the desired goal on time.
Ms. Julia Multhammer
Marketing Officer | Marketing Professional
Max Frank GmbH and Co. KG
"With crossbase, we can manage our marketing content centrally and share it with our partners. This creates an active exchange that helps us to comply with our CD across countries and develop it further together."
Sabrina Haas
Marketing ServicesCREATON GmbH
For us, crossbase is the central data hub for marketing and e-commerce. The product information from crossbase flows into our website with store and into our media service portal. We also use it in our printed catalogs for all countries and languages.
Reinhard Sutterlüty
E-Commerce and CAD
Meusburger Georg GmbH & Co KG
Advantages for marketing
Fully integrated media asset management
Media files such as photos, graphics, videos and documents are simply imported using drag & drop and converted automatically. These can then be assigned to products, documents or folders. The up-to-dateness and consistency of all media is ensured by comprehensive version management
Providing images, videos and documents online
Internal and external users can filter and select media assets via the web browser according to their authorizations. These can be downloaded directly or collected via a watch list according to language and format. A download link to a ZIP file can also be sent.
Fully integrated InDesign print engine with visualization of corrections
crossbase offers a visual layout and table editor that does not require any scripting. Changes to the content of a produced page are immediately visible to enable easy updating. For the creation of decorative pages, content can be freely placed in InDesign, automatically updated and the pages can be produced in foreign languages.
Fully integrated CMS for online catalog and media service
The CMS offers flexible template creation. Any responsive layouts can be implemented and JavaScript libraries can be used. Dynamic functions can be customized and extended. Editors have direct access to all data from PIM and MAM as well as translation management.