Automated price lists at MAX FRANK

Initial situation

When introducing the crossbase PIM system, MAX FRANK and crossbase showed what is possible with good cooperation and excellent planning. Within just four months, the requirements were researched, the data was transferred from the ERP system to the crossbase database and the productive phase began. As a result, the first extensive price lists could be created automatically via crossbase immediately after the training sessions on data maintenance and print production.

MAX FRANK benefited from the modular structure of the crossbase solution and was thus able to quickly implement an optimal solution. In the first step, the focus was only on the print area, but in the meantime the online catalog has also been implemented with crossbase.

Procedure

The automation of many functions simplifies the creation of complex tables and saves an enormous amount of time. Both table page sections with flow frames and wrapping tables as well as matrix tables with multiplied price list variant articles can be produced. However, the automated creation of sophisticated editorial page sequences with text and images was also used - especially in the production of product range lists and brochures.

PDF bookmarks are created via the headings and subheadings. The table of contents with cross-references makes it possible to go directly to the product in the PDF via the page numbers. Cross-references in continuous text are also taken into account.

Using the crossbase.trans module makes it easy to determine translation requirements. The translations of the price lists, product range lists and brochures are carried out in the MAX FRANK branches using the web interface for data maintenance - crossbase.web.

The result

Thanks to the crossbase.print solution, MAX FRANK works efficiently and saves a large amount of time and therefore costs for print production. The documents are filled with product information from the PIM system, which is always up to date. The reuse of data reduces the susceptibility to errors and translations can be easily carried out in the company's national branches.