Channel Output Management
Managing Sales Channels for E-commerce and Print in Line with Demand
The demands on manufacturers and retailers with regard to e-commerce sales channels and market-specific communication are constantly increasing. The crossbase solution offers comprehensive channel output management, with which electronic sales channels such as stores, websites, portals and trading partners can be optimally served. Print media can also be generated for specific markets.
Advantages of Channel Output Management
Function Overview
Localization
During media production, market-specific identifiers such as country-, industry- or target group-specific aspects are evaluated. Country-specific localization allows the placement of country-specific images and texts or the management of country- and market-specific article numbers. Each language-country combination can be assigned a specific dictionary for hyphenation in InDesign. The number formatting can be defined country-specifically and numbers can be converted automatically using formulas.
Market-specific product ranges
The range is the basis for every medium and every sales channel and differs depending on the market. The catalog structure can be maintained globally and adapted locally. Assortments can be managed on a market-specific basis for each medium, country and customer. Assortment creation is optimally supported by mass processing functions. Alternatively, assortments can also be imported and transferred from the ERP system.
Market-specific price lists
Price lists are often imported from the ERP system that differ in terms of currency, validity and market. A market can be a country or just a single customer. Price lists can contain any price data up to quantity-dependent graduated prices.