Herby Tessadri
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Efficient product selection in the LEUCO online catalog
LEUCO's focus was on developing a modern online catalog with an integrated tool finder that impresses with its flexible data structures and seamless CMS integration. With the help of the crossbase solution, this could be implemented quickly and easily.
Initial situation
Following the successful implementation of the crossbase PIM system, LEUCO worked on a comprehensive online strategy. Thanks to the modular structure and the implementation of customer-specific requirements, the online catalog with integrated tool finder could also be realized together with crossbase.
Procedure
The content management system (CMS) of the LEUCO website is seamlessly integrated into the crossbase solution so that all the content of the PIM system is directly available. All online modules are seamlessly integrated into the CMS platform so that the website, online catalog and tool finder are generated from a common system.
As the data structures are configured flexibly in the PIM system, customer-specific requirements for the presentation of product information such as texts, images and downloads are easy to implement. Styles, scripts and templates can be used uniformly for all online modules.
Result
LEUCO's online catalog offers various options for finding the right products quickly and reliably:
The advantages of the solution
About LEUCO
LEUCO is organized under the umbrella of LEUCO AG based in Horb, an internationally oriented group of companies in the precision tool industry in the woodworking sector. LEUCO is the premium brand for direct sales. With numerous subsidiaries and sales partners, LEUCO is one of the global market leaders. The product range includes circular saw blades, hoggers, milling cutters, drills, indexable inserts, diamond tools and clamping systems, which are used in the solid wood, wood-based materials and composite materials sectors.