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Herby Tessadri
Sales Manager and Authorized Signatory
crossbase API server provides data for MiniTec website
MiniTec uses crossbase's API server to make its product information available centrally and automatically on various platforms. This solution ensures fast and uniform provision of data, which improves the customer experience by ensuring that up-to-date and consistent product information is always available.
With the REST API services from crossbase, all product information for the website can be provided quickly and easily. This means we can use the PIM to control the website's product content centrally for all countries and languages."
Stefan Wache
Head of Marketing and Communication
MiniTec GmbH & Co KG
Initial situation
Previously, MiniTec's product information was neither maintained centrally nor could it be used efficiently from the ERP system. An outdated solution was also being used for print production and there were additional translation requirements for other foreign languages. MiniTec therefore decided to use the crossbase.pim PIM system.
Procedure
To ensure that the product information is up-to-date and consistent on different platforms, the API server from crossbase was also set up following the implementation of the PIM system. The company's website was completely overhauled in the process, including a comprehensive renewal of the product area. An ease-of-use filter search has been integrated to facilitate product selection and the presentation of product information has been improved. Technical data, details of the scope of delivery, application and installation information as well as connection options are now more clearly accessible.
In addition, the provision of CAD files has been made more user-friendly: CAD files are now available with a 3D preview, can be downloaded directly and used for a product inquiry. All product information is managed in crossbase.pim and -MAM, and country-specific catalogs can be controlled using Channel Output Management.
Result
By using the crossbase solution, print, e-commerce and the website are now controlled via a central data source. This ensures that current and consistent product information is available on all platforms at all times and has a positive impact on the customer experience.
The advantages of the solution
About MiniTec
MiniTec is a full-service manufacturer of aluminum profiles, workstations, conveyor systems and special machine construction with headquarters in Schönenberg-Kübelberg, Germany. The company employs 420 people at eleven locations in Europe, the USA and China and works with 60 sales and service partners worldwide. Through the implementation of the crossbase API server, MiniTec provides product information centrally for all countries and languages, which enables efficient management and publication via various channels.
Learn more about how MiniTec uses the possibilities crossbase offers: