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Efficient product presentation at OASE

OASE's website has been modernized and technically optimized with the switch to the crossbase.pim PIM system. Data is now provided centrally via the crossbase API server and the technical implementation is carried out using the CMS Typo3. The new solution enables an appealing and user-friendly product presentation.

Initial situation

OASE's previous website was linked to an outdated PIM system that no longer met modern requirements. The desire was to create a future-proof solution that combined centralized data maintenance with application-oriented product presentation.

Procedure

With the introduction of the crossbase PIM system, the interface to the website was replaced by the crossbase API server. This provides the product data via REST services and works together with the CMS Typo3. The agency Zeitspringer used the data provided to technically implement the website. Around 1,500 products are offered.

The product presentation was designed to be application-oriented: Users can select products and novelties using descriptive texts and tile graphics. Detailed information is available for each product, including product features, technical data, photos, videos, accessories, spare parts and instructions for use. Products are displayed with RRP (recommended retail price) and can be ordered directly from specialist dealers.

Technically, the crossbase API server enables fast live access through a caching system. Data is retrieved as required via defined ports and provided in standardized form as so-called DTOs (data transfer objects). Typical DTOs include

Selection of relevant languages and countries
Navigation via tree structures
Article overviews for comparison and selection
Media and text information on products and categories
Price information on items
Search terms to optimize the search functions
Reuse in other online users through global definition

Result

The new OASE website impresses with its appealing product presentation, fast loading times and high flexibility in data maintenance. The central provision of data via crossbase ensures efficiency and consistency in the presentation.

The advantages of the solution

Standardized and current product data through crossbase
Intuitive selection and comprehensive information on products
Fast access thanks to API server and caching
Multilingualism thanks to various language variants
Reusable data structures for future applications

Screenshot of the OASE website with product information from the crossbase database.

About OASE

Founded in 1949, OASE GmbH is one of the world's leading brands in pump and water technology. Its innovative quality products serve both the professional gardening and landscaping sector as well as garden and pond enthusiasts. With its drainage, irrigation and aquatics divisions, OASE offers a wide range of solutions for the home and garden. The company is internationally active, with eleven subsidiaries in Europe, Asia and the USA, over 20 languages and an export quota of 50%.

Find out more about how OASE uses the opportunities crossbase offers:

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Herby Tessadri
Sales Manager and Authorized Signatory