Efficient and precise: a structured image workflow in MAM/DAM

In today's digital world, a structured image workflow is crucial in order to manage images efficiently and use them optimally for various output formats. A powerful and flexible MAM (media asset management) or DAM (digital asset management) platform can support this. In this article, we provide an overview of the most important aspects of an efficient image workflow with these systems.

Color spaces and color profiles

Color management is a central point of the workflow. A MAM/DAM should therefore support all relevant color spaces (e.g. RGB and CMYK). For optimum quality, it is recommended to save images in RGB as the source format, as this color space can reproduce more color nuances. If a file is to be prepared directly for offset printing, CMYK is the better choice. It is also essential to assign color profiles correctly in order to achieve consistent color results. Standard recommendations are sRGB or Adobe RGB for RGB files and FOGRA27 or FOGRA39 for CMYK.

File formats and their optimal use

The choice of file format depends heavily on the intended use. While TIFF is a lossless format suitable for high-quality images, JPG offers a space-saving alternative for web applications. Vector graphics should preferably be saved as AI or PDF to ensure scalability and quality. EPS, on the other hand, is not recommended as it does not support ICC profiles.

Best practices for importing and managing images

A well-thought-out workflow starts with the import of media files. It should be checked whether color profiles are stored and subsequent assignment should be made possible if necessary. It should also be possible to use XMP tags to persistently save important meta data and make it visible.

Automation and batch processing

To further optimize the workflow, it should be possible to automate central work steps. By controlling Adobe Photoshop, for example, complex image processing can be carried out automatically on a large number of images using batch processing - without manual intervention. This not only saves time, but also reduces potential sources of error.

Conclusion

An efficient image workflow enables consistent and high-quality image processing. By using the right color spaces, file formats and automation tools, images can be optimally prepared for print and digital media. When using a MAM/DAM platform, companies benefit from seamless integration into their media production and a professional appearance of their content.