Optimized print publishing process at TRIXIE

Initial situation

Following the introduction of the crossbase.pim system, TRIXIE worked intensively on optimizing its internal print publishing process. In addition to various print publications such as seasonal brochures and country-specific special catalogs, the company uses crossbase to produce its annual product catalog. This extensive catalog comprises around 700 pages and poses a particular challenge with the creation of language variants. As TRIXIE exports its products to over 80 countries, the catalog is translated into 12 languages.

Procedure

The product data, including texts and images, are maintained and managed centrally in the crossbase.text database. They are then placed in an InDesign document via the crossbase.print print print publishing module using table templates, where the catalog team inserts them into the final layout. The different language versions are arranged on separate levels in such a way that printing can be realized with a black plate change. This method significantly reduces printing costs in particular.

Layout templates ensure a consistent corporate design on all catalog pages. These templates can be flexibly adapted and help to significantly reduce the production time of the catalog. With the crossbase.printserver module, the production of the catalog, including language variants, can be distributed to several clients, enabling parallel editing and speeding up print publishing.

The catalog texts are created using rule-based text generation, in which individual text components are automatically merged into complete texts. Complex matrix tables, which are also created automatically by crossbase, present a particular challenge. Order numbers and corresponding barcodes are placed according to a defined scheme and the barcodes are also generated automatically.

The translations are carried out directly in the respective national companies and at sales partners via the web-based application for data maintenance - crossbase.web. The translated texts are seamlessly saved back into the database without the need for additional software.

Result

The crossbase solution enables TRIXIE to save considerable time during print production. Thanks to the use of templates, pages and tables are created automatically and the company-specific design is implemented uniformly.