i.safe MOBILE GmbH, based in Lauda-Königshofen, is an innovation and global market leader in the field of explosion-proof and robust mobile communication devices and solutions. The product portfolio includes highly specialized cell phones, smartphones, tablets and accessories. The products comply with international standards and are developed in close cooperation with standardization bodies so that they meet all safety and quality requirements.

In addition to developing its own communication solutions, i.safe MOBILE GmbH works closely with partners in the areas of push-to-talk, mobile device management and maintenance software to offer complete solutions from a single source. As a Silver Partner in Google's Android™ Enterprise program, it ensures that the devices always comply with the latest technical standards.

With branches in Singapore and Australia and more than 100 sales partners, the company has a global presence.

A PIM, MAM and cross-media solution was implemented for i.safe MOBILE based on the standard software crossbase with a connection to the ERP and CRM system.

In crossbase, the articles are classified in the product structure. The basis is the device sets with country-specific characteristics, which contain a set parts list. Technical characteristics can be maintained at both product and variant level - including the use of the inheritance concept. This ensures efficient data maintenance of all combinations and variants. Product relationships are also maintained, e.g. spare parts and accessories.

Country-specific approvals are maintained in a separate approval structure via

approval types. The device-specific approvals include approval texts and certificates. The approval process is supported: As soon as an approval has been "applied for", it can be maintained in the PIM system. If the status is changed to "approved", the device can be sold. If the approval applied for does not meet the requirements, it can also be set to "rejected" status.

Media elements (including photos in various views, videos and documents) are managed in the integrated MAM on a product or approval-related basis. The image conversion integrated in crossbase is used for automatic preparation for print and Internet. The texts, including product descriptions and approval texts, are entered as continuous text or generated from text modules. The content is currently translated into up to 6 languages.

In order to be able to use the products in the print catalogs and online media, marketing-specific online media, marketing-specific product views and sales channels are maintained. A special feature of the website is the linking of product pages with industry solutions, applications and practical examples. This creates high added value for customers from the various sectors.

The data is made available to the online media via a REST API. The commissioned advertising agency used the CMS TYPO3 to create a very appealing website with an extensive product presentation and product finder.