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Thomas Kern
+49 (0)7031 / 9880 -700
t.kern@crossbase.de

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Herby Tessadri
+43 (0)5574 / 64880 -39
h.tessadri@crossbase.at

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Successful eCatalog Conference 2019 in St. Wendel

Böblingen, 02-01-2019: Under the motto "Marketing meets Engineering", the partners crossbase mediasolution, ergosign, KiM and Plan Software organized the 11th international marketing conference eCatalog in St. Wendel.

From 03-20 to 03-21-2019 interested parties had the opportunity to exchange information at presentations, discussions, showcases, workshops and at the trade exhibition. With over 100 visitors, the event was a complete success.

The focus of the event from crossbase's point of view was the topic PIM/MAM solution as database for configurator, 3D visualization, CAD/BIM, eCommerce and print. Sabrina Haas of the long-time crossbase customer CREATON, reported in her lecture on the "Diary of a digital journey to Serviceland". Sabrina Haas was responsible for the PIM implementation and showed in a very appealing way the benefits of the PIM internally and for the customers: From the automation of the catalog to the media library, website and myCREATON to the craftsman app.

crossbase presented the following innovations in the trade exhibition and seminars:

  • Partnership: The newly developed REST service architecture for data exchange with partner applications for configuration and visualization of product solutions.
  • PIM: The newly developed Data Quality Management, which is integrated into the dashboard of the crossbase web interface and linked to a maintenance wizard.
  • MAM: The automatic recognition of people in photos.
  • Online catalog: The adjustable facet search with search filters and high performance index for article search.
  • Data provision API server: The newly developed Typo3 connector for data exchange for the website.
  • Print: Production of technical documentation on the basis of frozen versions.

An eCatalog Conference is also planned for the year 2020. Information on this will be published promptly on the crossbase website.

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Partners crossbase (Thomas Kern), KiM (Achim Angel), Plan Software (Axel Biewer) and ergosign (Nicolas Leyking)

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The crossbase team at the booth