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Complete crossbase application modules

To adapt the fully integratable PIM, MAM, CMS and cross-media solution ideally to the requirements of your company, the main modules listed below for data import, data maintenance, translation, online and print media as well as the provision of data, e.g. for e-commerce, etc., can be extended with optional modules wherever necessary. The solution can grow with the requirements of your company simply through the addition of extra modules.

Basic modules

The basic modules are the platform for the crossbase database and web access for the international subsidiaries. Local application languages can be installed for access by the subsidiaries.

Basic database module

The crossbase software solution is based on an Oracle database and includes an embedded software license. This enables optimum system integration, easy administration and broad usage, without those responsible for IT having to deal with organizational or technical details.

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Multi-lingual user interface

The user interfaces of the crossbase applications are delivered with a selectable language and can optionally be provided in further local languages. The application languages currently available are German, English and French.

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Web application server

Based on the web architecture with API server, users can - depending on their authorization level - manage and translate product information in the crossbase web front end. The features, images, texts and relationships of products selected via a search or task list can be displayed for comparative purposes in tables and managed on the interface. At a glance, users are able to see where data is missing, where it differs or where it has been inherited. There is a comprehensive range of options for sorting, grouping and filtering. The user interface can be configured individually by the user.

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Data import

crossbase has experience of connecting to a number of ERP systems, such as SAP (more than half of crossbase customers use SAP), Axapta, Navision, proALPHA, Infor LN or abas. Data can also be manually imported easily from Excel, either as standard record types or via a graphic interface.

ERP interface

crossbase is an open system and has an XML standard interface for importing data from upstream systems. Data such as item numbers, brief texts and prices can be imported into the PIM database automatically at defined times. Furthermore, data requiring maintenance in the PIM system can also be transferred back into the ERP system.

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Data import Excel

crossbase has a graphical user interface for analyzing the structure of Excel files and for mapping the columns onto the database fields (import mapping). Transformation rules can also be used for transforming the data automatically. These settings can be saved as import profiles, so that they can be reused for similar Excel files.

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Data maintenance

In addition to the imported data from existing data sources, all information relevant for product and company communication can be maintained with crossbase. This includes product features and product relationships. Photos, graphics, drawings, documents and videos. Text modules, copy texts and structured list texts. Market-specific catalog ranges. The maintenance processes are monitored and the progress is displayed via the workflow management function.

Product database

The item master data in the ERP system is generally insufficient for customer-oriented, market- and media-specific product communication. Product features are therefore added, a marketing view is created or product relationships are maintained for spare parts, accessories and recommended products. To optimize data maintenance you can use mandatory fields and inheritance functions.

Optional modules

  • Configurator
  • Customized structure

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Media Asset Management

The integrated Media Asset Management (MAM) stores and categorizes photos, graphics and symbols as well as documents, videos and CAD drawings – all in media-neutral format. The crossbase graphics and video converter, or alternatively Adobe Photoshop, automatically turns material from its original format into media-friendly output formats for print, Internet or Office use. All standard video formats, such as MP4, WMV and MOV, can be generated and video sequences edited with the video converter.

Optional modules

  • Parameterized Illustrator graphics
  • Two-way MAM interface

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Text management

Texts are recorded in a media-neutral manner and managed granularly such that they can be reused in many ways and the amount of updating work is drastically reduced. Categories, versions and languages can be used to structure the diversity of texts in a clear way and manage them in the PIM database in a media-neutral manner in all the world's languages thanks to XML and Unicode.

Optional modules

  • Text generation
  • Document module structure
  • Editorial structure for technical documentation
  • Term management / spell checker
  • Integration of acrolinx

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Catalog management

Printed, online and electronic catalogs are always having to meet higher standards in terms of market-specific communication. Every catalog contains a certain number of items representing the sales range, e.g. for a specific country. Catalog management provides the option of managing catalog ranges and price lists for different markets and applying them as appropriate during automated media production.

Optional modules

  • Virtual catalog range views

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Workflow management

When maintaining data and producing media, product managers, editors, translators, graphic designers and layout specialists work hand in hand. The integrated workflow module from crossbase helps by mapping the individual work process for everyone involved in a structured manner by means of a configurable task list.

Optional modules

  • Completeness check / progress display
  • Product preview integrated or with InDesign

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Translation

crossbase controls the translation management between agencies, countries and layout specialists. The translation modules linked to translation memory systems and with web or Excel access are important tools for reducing time and costs during this process.

Translation management

Product communication can be made available rapidly in all markets with a standardized, database-driven translation process. The text can be translated directly in the crossbase database and designated with a text status.

Optional modules

  • TMS / Excel interface

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Online translation

Translators and correctors working in the international subsidiaries can access translation and correction orders via the Internet, depending on the authorization. Texts from publications generated with crossbase can also be processed with contextual layout. Jobs are controlled by the central translation manager, who can also check and therefore control progress at any time.

Optional modules

  • Preview with InDesign server
  • TMS integration

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Online

The crossbase CMS as the platform for online media and mobile devices can be integrated seamlessly into the PIM solution. The fully integrated solution thus provides the greatest possible synergies when interconnecting media. Product and company information can be made available on the Intranet for internal users and on the Internet for specific target groups.

CMS / Website

The CMS can be applied flexibly as the basic platform for all online modules. The website, online catalog and media service can all be integrated in the crossbase CMS and presented graphically to a high quality standard. Marketing specialists can use the CMS to easily maintain the company's website without any knowledge of HTML. This also includes configurable headings, such as the Company, Service, Trade fairs, News, Jobs, Press and Contact.

Optional modules

  • Multi-domain, multi-project capability and country variants

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Online catalog

The module for integrating online catalogs with shop functions is based on the crossbase CMS platform. It allows templates or style sheets to be modified even without crossbase support. All data supplied for online media is sourced media-specifically from the PIM system and kept continually up-to-date for all countries and languages.

Optional modules

  • Dynamic search bars
  • Shop functions
  • CAD viewer
  • PDF data sheet engine

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Media service

To market products, trading partners, agencies and staff often need images and other media files such as videos, presentations or even documents for use in for example Word, PowerPoint or Adobe InDesign. The image database (MAM) contains images, PDF documents and other multimedia files which are managed in media-specific form, and can be made available to authorized users on the Internet or an Intranet.

Optional modules

  • Dynamic filters
  • Account management login / upload for web users

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Mobile applications

Mobile end devices, such as the Apple iPad, have established themselves in the business-to-business sector and are highly suited to the sales dialog. crossbase provides two solutions for apps on mobile end devices that access locally saved data: Structured product displays in HTML5 format and database-driven applications for the selection of media files and products as a native app.

Optional modules

  • Media viewer

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Print

Use the most suitable tool for your sales documents. Depending on the product and situation, Office programs, such as Word, or DTP programs, such as Adobe InDesign, have specific advantages. Cross-media communication means producing the right quality for every medium and format while maintaining consistency in appearance and content.

Print publishing

Automatically produced InDesign pages, which do not hint at their "artificial" origin, can easily be achieved by layout specialists and graphic designers with crossbase print tools. Using the flexible layout module, you can produce not just structured print publications, but also creatively complex pages, such as artwork pages and editorial pages, with the aid of a database.

Optional modules

  • Document import
  • Batch module
  • Book preview
  • Project management
  • Print server
  • Black-plate change inspection
  • Catalog export

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Office connection

In many company divisions, images and graphics from the marketing department are used to visually support offers or produce data sheets and presentations, for example. With its powerful search engine and Windows Explorer-style operation, the Office link ensures the provision of standardized and up-to-date marketing content such as images, texts and product features in compliance with the corporate design and corporate wording.

Optional modules

  • Wish list
  • Data sheet configurator
  • PowerPoint plug-in
  • InDesign connector

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Provision of data

crossbase is a flexible data hub for automatically providing product information with definable content, from various XML formats via Excel through to the direct connection via the API server.

Data export XML / Excel

One of the most important tasks of crossbase is to make data available for online catalogs, shops, third-party systems, trading partners and portals. This involves creating electronic catalogs, establishing the catalog range and if necessary the price list, defining the format and mapping the fields to the content in the database.

Optional modules

  • Web interface with myXML format
  • Tablet interface
  • Excel configurator
  • BMEcat format
  • Classifications (eCl@ss, ETIM, UNSPSC, profiCl@ss)
  • GAEB XML format
  • DATANORM / ELDANORM format
  • nexMart format
  • EZ-base format
  • SABIO format
  • ARGE Neue Medien
  • CAD/BIM component format
  • Fabory format

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API server

The crossbase API (Application Programming Interface) server provides a flexible way of accessing data in the PIM – regardless of changes to the underlying crossbase data module. The interface can be used by experienced software developers to write programs with relatively little time and effort that read data from the PIM database.

Optional modules

  • REST services
  • Authentication
  • API cache

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Thomas Kern
Managing Partner, Project Manager
+49 (0)7031 / 714 – 720
t.kern@crossbase.de


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Herby Tessadri
Head of Sales, Authorized Signatory
+43 (0)5574 / 64880 – 39
h.tessadri@crossbase.at

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