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Best practice: Online| PIM

crossbase has already implemented a wide range of complex online projects, including the relaunch of a website with responsive layout, an online catalog with shop functions and a media service that provides images, videos and documents.

CREATON AG

Media service

Suggested search terms with auto-completion of search results in full-text search field.

Dynamic search and display in tile view.

Detail view of a media element including available file formats and file sizes.

Key data

  • The CREATON | MEDIA service provides customers and employees of CREATON AG with more than 3000 images online.
  • Videos are also incorporated into the media service via a link to YouTube channel CREATONTV.
  • The full-text search on the main page is predictive, with automatic completion of the search term.
  • For new users there is a tour describing the most important functions.

LEUCO Ledermann GmbH & Co.KG

Online catalog with shop functions

Homepage of the Leuco online catalog

Product depiction in the Leuco online catalog

Key data

  • Various search options
  • Product comparison

Internet presence

Home page of the new Leuco website

Key data

  • Modern appearance with responsive layout.
  • Column grids and texts, images and tables are each optimally displayed on many different devices.
  • Content can be printed directly in the browser via a CSS print layout or downloaded via the integrated PDF function.
  • For the design, a large number of layout elements are available, for example, flexible layout grids, sliders, tabs, accordions and image and video galleries.
  • On mobile devices, the navigation bars are automatically converted into easy-to-use drop-down lists.
  • Dynamic output of addresses of sales and national offices in the contact area.

Wöhner GmbH & Co. KG electrical engineering systems

Online catalog

Selecting a product from the Wöhner Online Catalog

Displaying a product in the Wöhner Online Catalog

Determining the current load-carrying capacity

Key data

  • The multilingual online catalog is based on a responsive layout for optimum usability on smartphones and tablets.
  • Products can be found quickly and easily with the product configurator. It is also possible to calculate the current-carrying capacity and short-circuit withstand of an item.
  • Up-to-date metal prices and metal weights for the items are used for the price calculation.

SERTO AG

Online catalog with shop functions

Homepage of online catalog with visually supported product selection

Assisted product selection using selected product features in the search bar

Product details including photo, technical drawing and features

Downloadable documents and related items are listed for each product

Key data

  • A special output structure was defined which can easily handle country-specific variants with different sales ranges.
  • There are two ways of navigating: using the navigation tree, or visually with the aid of images for the different product groups.
  • Products can be quickly filtered using the full-text search or the dynamic search bar, which can be individually configured for each product group.
  • The architecture allows item data maintained in the PIM database to be posted online without delay.

Josef Mäser GmbH

Internet presence

Homepage on the Josef Mäser GmbH website

Key data

  • Mäser uses the PIM and crossmedia solution with integrated image database.
  • The CMS is used with user and rights management and a news module to update the website.
  • The website was completely redesigned by crossbase and given a new, more up-to-date look.
  • Available in both German and English, the site provides country-specific information about the company and its products. This country- and language-specific communication is key to Mäser's product communication strategy.

Gebr. Kemper GmbH + Co. KG Metallwerke

Shop interface

KEMPER online catalog

KEMPER online catalog

KEMPER online catalog

Key data

  • Provision of data for online catalog (web interface) via XML files in standard BMEcat format
  • The navigation tree is transferred to the online catalog in addition to the product data
  • Provision of data for multiple online portals (including SHK-Branchenportal and www.ausschreiben.de) using electronic exchange formats
  • Provision of product data as a downloadable file

item Industrietechnik GmbH

Online catalog with shop functions

item online product catalog

item online product catalog, CAD view

Key data

  • The multi-lingual online catalog consists of various modules to give the user the greatest possible flexibility.
  • A product tree with up to five hierarchical levels guides the user to the product they need. Alternatively, there is a full-text search.
  • Designers have access to 2D and 3D CAD drawings. These can be viewed in the browser and downloaded in popular formats. There is a tool for planning engineers to calculate deflection.
  • A wide range of product information is also available to download, including product photos, product features, accessories and PDF documents. Users can compile their own enquiry lists using the shopping cart.

Julius Blum GmbH

Media service

Blum Marketing Services online

Key data

  • The online Marketing Information Service, part of Blum's E-SERVICES, provides trading partners with up-to-date marketing documents for Blum products. Users must register in order to access the system.
  • Photos, logos, brochures, videos, presentations, installation and operating instructions, data sheets and certificates can be downloaded or ordered in various formats. As a result, the marketing department does not have to spend time searching for image files and sending them off manually.
  • The navigation and content are adapted for different countries, so different views can be used for each country.

fischerwerke GmbH & Co. KG

Online catalog with shop functions

Online catalog of fischerwerke GmbH & Co. KG

Key data

  • The multilingual online catalog offers various search options to suit different ways of finding a product.
  • The customer can navigate to the product visually in two steps using the product images. Alternatively, there is a full-text search.
  • Detailed product information is displayed, split between different tabs for clarity. This might include product photos, line drawings, text describing the product and its suitability for different purposes, approval symbols, and photos showing the installation of the product or the product in use. A PDF data sheet can also be created.
  • The customer selects the required item from a comparative view showing product features, available approval documents and suitable accessories.

Media service

Online image database of fischerwerke GmbH & Co. KG

Key data

  • The MediaServiceOnline is used to make up-to-date marketing documents available to the company's partners and employees.
  • Photos, graphics, drawings of applications, objects and products, logos, brochures, catalogs, price lists and certificates can be selected in various formats and then downloaded or ordered. As a result, the fischer marketing department does not have to spend time searching for image files and sending them off manually.
  • The navigation and content are adapted for different countries, so different views can be used for each country.

CERATIZIT Austria GmbH

Machining database

Web front end of machining database E-Records

Key data

  • The E-Records machining database gives customers and field sales teams the option of searching for machining tests online and viewing the results as a PDF or Excel document.
  • The database includes turning, milling, threading and grooving tests. Each test is described in detail with evaluation data, photos and comments.
  • The test data is compiled in the web browser using a web interface and entered into the database.
  • A PDF file can be generated on the fly for every attempt. The PDF files are produced with iText and translated into over 10 languages (incl. conversion of units).

Shop interface

CERATIZIT E-Techstore

Key data

  • Online shop E-Techstore, which holds some 6000 items, allows SAP-based ordering of cutting tools.
  • By linking to the SAP system, all up-to-the-minute information, on e.g. availability or the delivery date for the item, can be accessed.
  • The user can navigate the product hierarchy visually using the product images or use the full-text search.
  • For each product, variations are shown with a photo, technical features and suitable accessories (workpieces and machinery). CAD drawings can be downloaded in DXF format.

WNT Deutschland GmbH

Shop interface

WNT Toolingcenter with visual product selection

WNT Toolingcenter with product detail view

Key data

  • The online shop Toolingcenter holds some 40 000 items and allows SAP-based ordering of tools.
  • By linking to the SAP system, all up-to-the-minute information, on e.g. availability or the delivery date for the item, can be accessed.
  • The user can navigate the product hierarchy visually using the product images. Alternatively, there is a full-text search and group-specific parameter search.
  • For each product, variations are shown with a photo, graphic, technical features and suitable accessories. CAD drawings can be downloaded in DXF format.
  • The cutting data for inserts is shown for different materials and machining techniques (roughing or finishing).

Alfred Schellenberg GmbH

Shop interface

Schellenberg online shop

Schellenberg online shop

Schellenberg online shop

Key data

  • Interface to the OXID shop
  • Two separate exports, a complete export and a reduced spare parts export
  • Links between spare part and accessory item can be seen immediately
  • Detailed information presented more clearly (compared with print)
image

Thomas Kern
Managing Partner, Project Manager
+49 (0)7031 / 714 – 720
t.kern@crossbase.de


image

Herby Tessadri
Head of Sales, Authorized Signatory
+43 (0)5574 / 64880 – 39
h.tessadri@crossbase.at

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