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Best practice: Data maintenance | PIM

Image database

item Industrietechnik GmbH

Media search in crossbase.pro

Key data

  • The company manages over 40 000 media files in different versions.
  • The media files are categorised, tagged with keywords, given a caption and assigned to the relevant products and documents.
  • When new media files are imported, predefined output types are automatically generated from the source files, e.g. for use on the web or in print.
  • Other features include search, download, e-mail, check-in / check-out and archive functions.

MHZ-Hachtel GmbH & Co. KG

Template of an AI file for language-specific production

Produced AI file in German with corresponding DE layer.

Key data

  • All graphic and language-neutral elements are placed on a separate level. Placeholders are inserted at the place of the texts and these are uniformly marked with paragraph formats.
  • The texts are extracted from the graphics, saved in the database as media-neutral text and linked to the corresponding graphic in the database.
  • Finally, the texts are exported from the database in the master language per mouse click, translated externally and the translations are imported.
  • At the press of a button, the texts for all relevant languages at the corresponding language level are placed at the exact coordinates of the placeholders.

Workflow

Julius Blum GmbH

Maintenance workflow using task lists at Blum

Key data

  • The integrated workflow module in crossbase.pim allows product managers to maintain data for specific tasks.
  • Defined events trigger tasks which are added to the task list for specific users. For example, the event "Product photo missing" triggers the corresponding maintaining task.
  • The user clicks on the task to open and edit the linked element (for example an image). Once the task is completed, it is automatically flagged as such.

fischerwerke GmbH & Co. KG

Maintenance workflow using task lists at fischerwerke

Key data

  • New images are available and these need to be added and assigned to the relevant products.
  • Some text has been changed, so the translations must be updated.
  • Some texts, images and documents are missing and need to be added.
  • An InDesign document has been changed and needs to be proofread.

Text generation

Julius Blum GmbH

Generating product texts from product features

Key data

  • The item master, including product features, is transferred from the ERP to the PIM system on a daily basis.
  • The text generation process is then started automatically, generating the names of the new items and other data from defined text templates.
  • Additional text can be created manually if required.
  • Text modules are linked to images so they can be used to create standardized image descriptions.
  • The media-neutral text can then be used in all media generated with the database or exported for use with external applications.

Alfred Schellenberg GmbH

Generating product texts from text modules

Key data

  • Text modules describing the benefits of a product are managed centrally and on a granular level in the PIM system.
  • Text modules from the central archive structure are linked to products. The bullet points can be arranged in any order.
  • From these modules, a complete text (for example a product description) is then generated, in multiple languages, with the aid of a definable text template.
  • This job is performed overnight for all products, text templates and languages.

Bulk data maintenance

LEUCO Ledermann GmbH & Co.KG

Tabular data maintenance at LEUCO

Key data

  • Items are created and features maintained in Teamcenter.
  • The item master is transferred to SAP and new fields are added.
  • The complete item master is transferred to crossbase.
  • In crossbase, the imported materials from the product hierarchy are referenced to a defined market-specific view. They are assigned by a simple drag-and-drop process.

fischerwerke GmbH & Co. KG

Maintenance screen in crossbase.pro: Media elements, text elements and products are listed in an adjustable element area similar to Excel and the information about the selected element is displayed.

Key data

  • Items are created in SAP and the item master is transferred to crossbase.
  • In crossbase, the imported materials from the product hierarchy are linked to a market-specific view. This is used for navigation in the online catalog.
  • Marketing-specific text, images and product features are added systematically using the inheritance concept.
  • Product relationships are managed from a sales point of view. The administrator creates the necessary categories for images and text as well as attributes and relationship types. On this foundation, product managers can add the necessary product information

Master Data Management

Porsche Design Group

Once the required columns have been selected, they are imported, analyzed and logged.

Key data

  • Items are created in crossbase with the help of the bulk create function for item variants (textile sizes and colours).
  • Selected products and fields can be exported to Excel for the use of suppliers.
  • The Excel file contains dynamic column headers and both locked and editable fields.
  • Once the supplier has added the necessary information, the file is imported and the fields are validated.
  • The product status is then changed to 'released for sale' and the item is transferred from crossbase to SAP.

Branch of industry: Valves

SERTO AG

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PVDF coupling from the SERTO product range

Key data

  • Sales items and price data are imported via the SAP/crossbase interface.
  • Product features are maintained at item group and item level using an inheritance concept.
  • Text such as product descriptions, names and headings are maintained with the help of the crossbase text management function and the user-friendly WYSIWYG XML editor.
  • To help with navigation in the online catalog, item groups are copied to a market-specific view.

Branch of industry: Fastenings

fischerwerke GmbH & Co. KG

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fischerwerke fixing solutions in use

Key data

  • Item masters and price data are imported via the SAP/crossbase interface.
  • The crossbase workflow module triggers user-specific tasks in response to defined events.
  • Market-specific product views for online and print catalogs, product features, product relationships (e.g. sets or accessories for an item) and country-specific images and documents are managed with the crossbase.pro module.
  • Text is maintained with the crossbase text management function (XML-based WYSIWYG editor).

Branch of industry: Fittings

Julius Blum GmbH

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Sample of the Blum product range – door fitting

Key data

  • The interface between the IBM host and crossbase imports the item master.
  • Market-specific product views for the online catalog, the DYNACAT application configurator, print catalogs and country-specific images and documents are managed with the crossbase.pro module.
  • The crossbase workflow module triggers user-specific tasks in response to defined events.
  • Text is maintained with the crossbase text management function (XML-based WYSIWYG editor).

Branch of industry: Machine construction

ZIEHL-ABEGG SE

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Sample of the ZIEHL-ABEGG product range – axial and radial fans

Key data

  • The interface between proAlpha and crossbase imports the item master. This contains the basic data and parameters.
  • Large data inventories are transferred via the interface to the measurement data system and linked to the items.
  • Text, images and documents are maintained in crossbase by means of the inheritance concept. Text is maintained with an XML-based WYSIWYG editor.
  • It is also possible to add links to other products, such as accessories.

Branch of industry: Machining

CERATIZIT Austria GmbH

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Sample of the Ceratizit product range – cutting tool in action

Key data

  • The interface between SAP and crossbase imports the item master.
  • Product features, text, images, disconnection points (between inserts and tools), type and tier relationships to the inserts, the assignment of accessories, and machining tests in relation to workpiece, material and cutting material are all managed with the crossbase.pro module.
  • Text is maintained with the crossbase text management function (XML-based WYSIWYG editor).
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Thomas Kern
Managing Partner, Project Manager
+49 (0)7031 / 714 – 720
t.kern@crossbase.de


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Herby Tessadri
Head of Sales, Authorized Signatory
+43 (0)5574 / 64880 – 39
h.tessadri@crossbase.at

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