crossbase implements online catalog for SERTO AG

Frauenfeld, 15/07/2011: SERTO AG from Switzerland is the only company in the world that produces tube unions which can be mounted and dismounted radially. This technology was invented by SERTO in 1952 and successfully introduced to the market. Since 2001, SERTO has been operating as a public limited company (AG). With subsidiaries in Germany, France and Italy, as well as 40 representatives throughout Europe, the company has built an efficient and customer-oriented sales network.

Flexible product database provides the basis for online catalog

To create the online catalog with shop functions, SERTO opted for the crossbase PIM and cross-media solution. To achieve this, a special output structure was defined in the crossbase database in order to navigate within the online catalog. The new structure enables country-specific versions of the catalog with different sales ranges.

Navigation and search function in the online catalog

There are two ways of navigating in the catalog: using the clearly arranged navigation tree, or visually with the aid of images for the different product groups. Alternatively, the user can search for specific products using the full-text search. Another of the sophisticated search options is the dynamic search bar, which can be individually configured for each product group.

It allows the user to locate products quickly using a multi-stage search filter. "The fact that you can search for the product you need within a specific product group by entering the required features means clear added value for our customers, as well as speeding up the product selection process," says Ms Kuchen, Marketing Communication Manager at SERTO.

Complete CMS integration and ordering function with SAP link

The online catalog with all its functions is fully integrated in the content management system This connectedness means that item information can be uploaded to any part of the website, for example the news area.

The architecture allows item data maintained in the PIM database to be posted online without delay. The various functions can also be supplemented with custom functionalities. At SERTO, for example, a personalized order manager was implemented with a link to the SAP system.

Homepage of online catalog with visually supported product selection

Assisted product selection using selected product features in the search bar

Product details including photo, technical drawing and features

Downloadable documents and related items are listed for each product

The applied application modules

image image image

Information about the customer


Johannes Gonser
Project Manager, Authorised Signatory
+49 (0)7031 / 714 – 7288

Declaration of consent: By clicking on "Submit", you consent to the data provided being collected and used to record and respond to your enquiry and to contact you. We will store the time and text of your consent. This information can be viewed. You may withdraw your consent at any time at no charge.



Customer Login

Request new password