The crossbase PIM and crossmedia solution for use at Schöck

Baden-Baden (Steinbach), 11/02/2013: Die Schöck Bauteile GmbH is a part of the internationally active building supplies industry business group based in Baden Baden - having received multiple accolades and, globally, one of the market leaders in the field of insulation and soundproofing. For automating technical information, for Schöck employee access to the PIM media database and the provision of data for the product configuration software, Schöck Bauteile GmbH opted for the PIM and crossmedia solution by crossbase.

SAP interface and data maintenance

Via the SAP system data interface, all sales items with product features and prices are imported into the PIM system. To maintain the more than 600,000 rating values, including standard, country and concrete quality, a matrix dialog was individually programmed for efficient and compact maintenance. Images, formulas, documents and texts with country-specific codes are maintained in an editorial structure to depict market- and media-specific product views.

Automation of print production and translation

This includes country-specific technical information (29 countries and 34 languages) for the target groups of structural analysts and architects and the price lists. These publications are produced automatically via crossbase and Adobe InDesign with the country variants being controlled via the catalog range and country-specific evaluation of media and text elements. Automation of the complex pages is the main highlight of this solution. The rating tables are compressed and depicted in 3D (concrete coverage, strength and height). The elements on the page are positioned using displacement rules. Editors can use the preview server to produce a preview even if InDesign is not installed locally. Through the use of highly-flexible layout templates, it was possible to complete all of the technical information with only four layout templates.


  • Introducing the PIM system has consolidated and harmonised the data inventory - all product information in all languages and for all markets is managed in one central database.
  • Seamlessly connecting to SAP and standardising the data maintenance and translation processes ensure the consistency of data throughout and reduces the amount of maintenance work required.
  • The automation of technical information and the provision of data for print publishing and electronic media enable uniform and current communication while simultaneously reducing production expenditures.

Sample from the technical information


The applied application modules

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Information about the customer

Referral to consultation partner


Michael Binder
Project managers
+49 (0)7031 / 714 – 7296

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