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crossbase delivers online catalog relaunch for Wöhner

Rödental 02/06/2015: With technical top-class performances in electrical engineering, the Wöhner group has been shaping the future of energy distribution and control energy for over 80 years. With 10 subsidiaries, a joint venture and an extensive network of representatives in Germany and abroad, expert contact persons are available on-site in almost 80 countries. At the start of the year, the CMS module from crossbase was used to relaunch the online catalog with a new, contemporary layout.

Configuration of layout and PDF data sheet engine

The Wöhner online catalog uses direct access to the mirrored PIM database so there is no need for any interfaces. The customer-specific requirements of the product information to be displayed on the various selection and information pages in the form of attributes, image and text categories, downloads and product relationships can be flexibly configured in the PIM on the basis of the existing data structures. Comprehensive product information is clearly displayed under headings, e.g. product photos, dimensional sketches, descriptive texts, invitations to tender, approvals, electrical and mechanical features, material properties, installation instructions and CAD models.

What's more, with just one click all product information can be transferred into a "Product description" PDF data sheet and made available offline. Another style sheet for PDF output is provided for this purpose and formats the layout and content accordingly.

Dynamic product selection and responsive layout

Using guided, dynamic selection lists or the full-text search or in an application-related context (tools), the user is able to filter the desired products in the online catalog range and select them in lists of results.

For the relaunch, not only did Wöhner want to improve the look but also the display and functionality on the various display devices currently available. The entire template structure and layout information was therefore produced with responsive technology to ensure optimum display on smartphones and tablets.

Dynamic configurator

The Tools area contains various wizards, which can be used to quickly and easily find products. Here it is possible to calculate the current-carrying capacity and short-circuit withstand of an item, for example. Such calculations are based on the dynamic search bar structure integrated in the PIM. Wöhner can flexibly modify the filters in the PIM system without programming. This is most useful when new items are being added to the range or navigation / branching in a wizard is changed / extended.

Advantages

  • Responsive layout for a display optimised to desktops and mobile devices
  • Direct access to PIM, no interfaces
  • Flexible configuration options in the PIM and CMS to control dynamic output in the online catalog and configurator

Wöhner online catalog

Selecting a product from the Wöhner Online Catalog

Displaying a product in the Wöhner Online Catalog

Determining the current load-carrying capacity

The applied application modules

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Information about the customer

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Johannes Gonser
Project Manager, Authorised Signatory
+49 (0)7031 / 714 – 7288
j.gonser@crossbase.de

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