item launches Japanese online catalog to complement print catalog

Solingen, 29/06/2009: In recent years, item Industrietechnik GmbH in Solingen has emerged as the market leader for modular building kit systems. Its solutions are based on the MB Building Kit System for the efficient construction of many different industrial facilities, be it an assembly workstation, any kind of equipment or automated production facilities.

Because the system is modular, elements from the individual product groups, even from different categories, can be combined in any way required.

Market-specific product range

To keep the online product information for the Japanese market up-to-date, keeping pace with the print catalog, a Japanese variant of the online catalog was produced. The catalog range was specially defined for the Japanese market. The global product listing is filtered so that only product groups containing items destined for this market are displayed.

Targeted communication

The Japanese version also uses country-specific product information, images, documents and user interface language. Forms, addresses and personal titles are all adapted to Japanese conventions. The product information and user interface language are taken directly from the PIM system in the online catalog.

item online catalog with Japanese user interface

Information about the customer


Michael Binder
Project managers
+49 (0)7031 / 714 – 7296

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