D+H: Seamless connection of the crossbase database to Magento

Ammersbek, 14.02.2017: With approximately 50 years' experience, D+H Mechatronic AG, based in Ammersbek near Hamburg, Germany, is one of the leading premium providers of innovative solutions in the area of smoke and heat exhaust vent systems (SHEV). A comprehensive international network of service and sales partners – 30 in Germany and over 100 worldwide – delivers planning and implementation reliability all over the world. The D+H Group now has more than 500 employees.

Initial situation and objective

D+H has been using the crossbase PIM/MAM and cross-media solution with interface to the ERP system for over two years. D+H uses this solution to maintain all product and marketing information for the entire product range of over 5,000 items, to automatically generate invitations to tender in seven languages, and to produce multi-lingual product catalogs automatically with InDesign. The aim was to also use this comprehensive and current database as the basis for e-commerce in order to avoid duplicate data maintenance.

Connection of crossbase to Magento

D+H uses the Magento e-commerce solution as the online catalog system. For the provision of data, crossbase used the standard module for the web interface, which is based on a flexibly adaptable XML format. Data is exported (XML file plus altered media files) automatically once each night and is uploaded to the web server. Magento is then updated there.

Specific content for Magento

The navigation structure for the online catalog is already maintained in crossbase. This is achieved by adding headings and the corresponding items are linked per heading. Along with the accessories and consoles for the items that are already maintained, corresponding products can also be maintained per heading. In the context of the navigation structure, the product information that is to be issued can also be specifically defined.

The image files are already converted into a chosen format automatically in crossbase. For this purpose, top quality original files are used and converted via an adaptable template into web-capable files in PNG format with full HD resolution (1920 x 1080 pixels) placed centrally on a white background. Additionally, multi-lingual search texts are maintained in the ALT tags of each media file to optimize the image search in search engines.

The filters displayed in Magento can also be defined in the crossbase database beforehand. This is firstly very simple, and secondly ensures consistency. Each attribute that can be filtered can be displayed as a checkbox, track bar, slider or toggle. Furthermore, it can also be specified which filter is displayed in which sequence in which heading.

Country-specific content

The online catalog should be able to be used in various countries in the respective languages. As the sales program differs from country to country, it was essential that this can be specified per country. For this purpose, country-specific catalog ranges can already be created and maintained in crossbase. The navigation structure itself is not affected by this, insofar as it applies globally.

Benefits and advantages

  • Seamless connection to Magento: All product related content and all information necessary for management in Magento is already maintained in crossbase and can be easily and consistently adapted there.
  • Fully automatic, high-performance web interface: The provision of data is performed automatically in just a few minutes via a XML standard format, which is adaptable and can easily be read by Magento.
  • Country-specific content: The sales program display can be managed per country in crossbase – without extensive data maintenance.

Sample of D+H Mechatronic AG online catalog

Seamless connection of the online catalog to the crossbase database

Product data is used efficiently for e-commerce and is only maintained once

“Suitable products” can also be displayed directly in the online catalog using crossbase

The applied application modules

image image

Information about the customer


Andreas Schork
Project managers
+49 (0)7031 / 714 – 7260

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