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Julius Blum GmbH transfers manual InDesign documents and their individual components to the PIM system from crossbase

Höchst/Bregenz, 17/10/2012: Julius Blum GmbH is a market-leading sub-supplier to the furniture industry. It employs more than 5,400 people and has a turnover of 1.26 billion euros, making it one of the largest companies in Vorarlberg/Austria. With a history spanning 50 years, Blum is now a global company manufacturing systems with hinges, flaps and drawers, mainly for kitchens.

The crossbase solution at Blum

For more than 10 years, Blum has been using the PIM and crossmedia solution from crossbase to enrich item master data from the ERP system with product information suitable for marketing and to automate various communication channels. This includes for example the proven DVD product catalog DYNACAT, the product online information system (POIS), the marketing online information system (MAIS) and the product catalog spanning over 700 pages which Blum produces for more than 25 countries. The final element of the solution is a linked translation process and the output of electronic catalogs in BMEcat format for trading partners.

New requirement

Alongside the product catalog, Blum has many creative brochures. In the past, these were produced independently of the PIM and crossmedia solution by external agencies or in-house with Adobe InDesign and translated afterwards. The manual process was very time-consuming and needed optimizing.

Solution and benefits for Blum

The recently launched "Document import" crossbase module now allows the DTP documents created externally to be managed in the PIM database.

  • InDesign documents produced by hand are saved to the database at the click of the mouse.
  • Document splitting: The complete document is imported and can be broken down into individual pages during the import process. Granular storage of individual pages and page-by-page tracking of content use are therefore possible.
  • Tracking media use allows users to establish in an instant which images were used in which media so they can be made available to external users.
  • Duplicate check: Existing image files are not imported, but linked with the imported documents.
  • Workflow: Image maintenance tasks, e.g. keywording, can be specifically assigned to users using to-do lists.

The document import function offers other possible uses too

  • Internationalization: Once a document has been imported into the crossbase database, language changes can be produced or updated automatically using the standardized translation process.
  • Since the contents of the InDesign documents are structured in the database and stored in a granular manner, they can be consistently reused for other media. The release can also be controlled centrally, e.g. image rights, validity of licenses for stock photos and possible uses for various markets or output channels.
  • Producing layout templates: An extra option allows new layout templates to be produced on the basis of imported documents. These templates can be used to automatically produce similar pages.

The document import module imports manual InDesign documents into the crossbase PIM system

The applied application modules

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Information about the customer

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Jochen Muffler
Head of Consulting and Support, Authorised Signatory
+49 (0)7031 / 714 – 721
j.muffler@crossbase.de

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