Requirements – project management

  • MARKETING MANAGER – automatic creation of print, mobile and online media
  • IT MANAGER – all product information for all locations, provided centrally, maintaining consistency and media-neutrality
  • PROJECT MANAGER – jointly building up the crossbase software solution as part of workshops

The crossbase PIM, MAM, CMS and cross-media solution serves all markets and media from one central, media-neutral database, which is connected to the ERP system and is supplemented with marketing-relevant data.

The key requirements at a glance:

Cross Media Publishing

The PIM system including fully integrated CMS is the data hub for all print and online media, such as websites, microsites, online shops and catalogs as well as various portals and apps. This ensures standardized company and product communication and a consistent brand image while at the same time fully utilizing the media-specific advantages.

Thanks to the PIM solution, new and updated content can be made available to all media, sales channels and markets promptly. Tangible time and cost savings are realized thanks to the automated production of media.


Market-specific communication

crossbase provides target-group-specific communication and the ability to make any local adjustments: potential buyers can thus be addressed easily in their own language and with different product ranges and prices. Images, graphics, drawings, approvals as well as number and currency conventions can also be varied by country and/or target group, for example.

The result: media that is optimally adapted to customer- and market-specific requirements with significantly lower resource expenditure in comparison with standard approaches without the PIM solution.


Open standard system

crossbase integrates seamlessly into the existing IT system. All locations access the centrally installed database server for maintenance, media production and information distribution.

The crossbase standard software is based on standard technologies from Adobe, Oracle and Microsoft. Interfaces to internal systems can be created with flexibly definable XML formats, API servers / REST services or direct database communication.


ERP interface

The item master in the ERP system is essential to the maintenance of product information in the PIM. This requires smooth, transparent exchange between ERP and PIM that is both fully automatic and reliable.

crossbase has developed a standard import interface for communication between ERP and PIM which is easy for anyone with basic IT skills to use. Data from the PIM can be transferred to the ERP via the export interface or API server and vice versa.


Proven project approach

The team at crossbase has been successfully implementing PIM and cross-media projects and continually developing the project approach since 1996. We work with the customer to develop the PIM, MAM and cross-media solution one step at a time in defined workshops. Project sponsors benefit from the step-by-step approach to implementation because it is transparent, does not tie up huge resources and delivers visible results quickly.

The process is split into five phases: analysis, concept and configuration, implementation, production launch and maintenance.

More ...

You can also use the contact form to request our analysis workshop flyer, which provides comprehensive information on the project process.

Full service

Because crossbase is a software manufacturer and consultant with a fully integrated solution, you have a single project manager to guide you through the project, who remains your main point of contact during the maintenance phase.

Our resources are organized to give you direct, expert support. You can also access our know-how by clicking through to our online systems, attending a training session at the crossbase.academy or referring to help documentation, training documents and announcements of new developments.



Thomas Kern
Managing Partner, Project Manager
+49 (0)7031 / 714 – 720


Herby Tessadri
Head of Sales, Authorized Signatory
+43 (0)5574 / 64880 – 39

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