Thomas Kern
Herby Tessadri
crossbase implements online catalog for SERTO AG
Frauenfeld, 15/07/2011: SERTO AG from Switzerland is the only company in the world that produces tube unions which can be mounted and dismounted radially. This technology was invented by SERTO in 1952 and successfully introduced to the market. Since 2001, SERTO has been operating as a public limited company (AG). With subsidiaries in Germany, France and Italy, as well as 40 representatives throughout Europe, the company has built an efficient and customer-oriented sales network.
Central functions of the solution
Flexible product database provides the basis for online catalog
To create the online catalog with shop functions, SERTO opted for the crossbase PIM, MAM and cross-media solution. To achieve this, a special output structure was defined in the crossbase database in order to navigate within the online catalog. The new structure enables country-specific versions of the catalog with different sales ranges.
Navigation and search function in the online catalog
There are two ways of navigating in the catalog: using the clearly arranged navigation tree, or visually with the aid of images for the different product groups. Alternatively, the user can search for specific products using the full-text search. Another of the sophisticated search options is the dynamic search bar, which can be individually configured for each product group.
It allows the user to locate products quickly using a multi-stage search filter. "The fact that you can search for the product you need within a specific product group by entering the required features means clear added value for our customers, as well as speeding up the product selection process," says Ms Kuchen, Marketing Communication Manager at SERTO.
Complete CMS integration and ordering function with SAP link
The online catalog with all its functional editions is completely integrated into the content management system crossbase.net. Through this connection, any item information can also be used at any point on the website, e.g. in the news.
The architecture allows to display the article data maintained in the crossbase database online without time delay. The functional outputs can also be easily extended with customer-specific functionalities. At SERTO, for example, a personalized order manager with SAP connection was implemented.
