Improving marketing of products and working together more effectively at the same time

Contact person for Germany:

Thomas Kern
Tel.: +49 (0)7031 / 714 - 720

Contact person for Austria and Switzerland:

Herby Tessadri
Tel.: +43 (0)5574 / 64880 - 39

Your are aware of the fact that the profitability of your business processes and an efficient cooperation of all departments are decisive factors for the future success of your company. You are constantly looking for new opportunities to improve product communication, open up additional markets and to be able to react flexibly to changes in the market structure.

You have realized that today you can and have to distinguish yourself from competitors primarily by means of target group- and market-specific top-quality product communication in all media.

Key demands on sales- and marketing processes

Improve internal communication: Central and consistent access to up-to-date information about the product is a prerequisite for an efficient cooperation of all departments. Development, production, sales and marketing have to work hand in hand with the same information. Optimised texts and images should be available for the required medium in every department and quickly be located.
Market- and media-specific product presentation: A consistent product catalogue to serve the markets aimed at is in most cases no longer sufficient today in order to convince potential customers of one's own product and to differentiate oneself from competitors. Customers are not primarily looking for a product, but for a solution of their problem. What is needed, therefore, is a visible added value in communication in terms of market- and media-specific information processing, and consultation knowledge about explicit applications or problems.
Standardisation and automation: Addressing your customers and trading partners in a target group-oriented and application-oriented way in different media and on different markets has yet to be feasible economically. However, the differentiatons mentioned above call for a multitude of different advertising materials and a media-compatible product presentation. This task can only be accomplished by using a central product data management, an efficient workflow for data preparation, and an automated production of printed and electronic media products.

The solution

The PIM and cross-media solution by crossbase is the tool for an efficient accomplishment of these challenges. By connecting it to your ERP, commercial product informaton is constantly transferred to the media-neutral crossbase database. All further marketing-compatible and market-specific texts, pictures, graphics, drawings and many other media elements are also governed there.

Thus, the crossbase database becomes the central starting point for your whole internal communication. Central access to all pieces of product information and the automated media production result in drastic reductions of time and costs while at the same time providing an increasing differentiation regarding the sales approach.

Due to market- and media-specific product communication you can conduct advertising campaigns more purposefully and consistently. When used properly, the crossbase solution can help you shorten the time for your market launch (keyword "time to market"), while decreasing your process costs. This gives you a decisive strategic advantage in competition.

We have compiled further information about the areas mentioned above in the following texts. By using the "back"-button in your browser you will be able to return to this page anytime.

Act today and ask for our 36-page crossbase brochure on product data management and cross media publishing, or contact us and make an appointment for a consultation - free of charge and without obligation. Our consultants are looking forward to finding out more about your requirements and objectives.

You can contact us directly by using the adjoining contact data on the right side or the contact form.